General Session - “How Addressable Television Will Transform Media Planning and Buying”
The future of addressable television has arrived. Learn how this ready-for-prime-time technology will transform the media planning and buying process, and whether it will answer John Wanamaker’s famous question.
Moderator: Moderator: Jack Feuer, Editorial Director, UCLA
Panel:
Matthew Emans, Vice President of Product Management, Navic, a Microsoft Company
Tara Walpert Levy, President, Visible World
Michael Kubin, Executive Vice President, INVIDI Technologies Corporation
Tracy Scheppach, Senior Vice President, Innovations Director, SMGX
Bill Harvey, Vice Chairman, Global Research Director, TRA Inc.








