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Moderated Discussion

Social media pioneers Pete Blackshaw and Ian Shafer share their perspectives on how social media have transformed not only so-called traditional media—but also redefined the terms of brand and consumer interaction.

Moderator- Jennifer Preston, Social Media Editor, New York Times
A discussion about the progress made by local television and the internet to transform the buying and selling practices of these media.

Moderator: David Cohen, EVP, US Director of Digital Communications, Universal McCann

Panelists:
Jeremy Fain, Vice President, Industry Services, IAB
Abby Auerbach, EVP and CMO, TVB