Jacobs & Clevenger
March 1 8:00AM
Clients continue to increase their emphasis on marketing accountability, with measurement and tracking a key to all things marketing this year. This session will help you to learn key benchmarks, best practices and cutting-edge trends in marketing measurement, analytics and return on marketing investment. You’ll discover how to apply metrics and key performance indicators for offline, online and social media programs. You’ll gain knowledge of how attribution models are used to conquer the challenges of measuring multichannel communications campaigns. And, you’ll gain insight into the tools that direct and digital marketers use to develop more efficient campaigns and narrow the gap between marketing and financial outcomes.
