Speakers

Chris Anderson
Editor-in-Chief
WIRED Magazine
Chris Anderson is Editor-in-Chief of WIRED magazine, a position he took in 2001, and has led the magazine to nine National Magazine Award nominations, winning the prestigious top prize for general excellence in 2005, 2007 and 2009.
Anderson is the author of The New York Times bestsellers The Long Tail and FREE: The Future of a Radical Price. He is also founder of Booktour.com, a free online service that connects authors on tour with potential audiences. In April 2007, Anderson was named to the "Time 100," the news magazine's list of the 100 men and women whose power, talent or moral example is transforming the world.
Previously, Anderson was at The Economist, where he served as U.S. Business Editor, Asia Business Editor and Technology Editor. Anderson's media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Anderson holds a Bachelor of Science degree in physics from George Washington University and studied quantum mechanics and science journalism at the University of California at Berkeley.
Abby Auerbach
Executive Vice President
Television Bureau of Advertising
Abby Auerbach is Executive Vice President at the Television Bureau of Advertising, she was named to the position in September 2000. She has direct responsibility for marketing research, creative services, communications and TVB ePort and works with the TVB President on strategic direction and overall management of the company.
Ms. Auerbach joined TVB in June 2000 as Senior Vice President, Marketing. She has spearheaded TVB's effort to speed electronic connections (eBusiness) between agencies, sales rep firms, and television stations which resulted in the launch of TVB ePort in December 2007. She is directing the expanded functionality of ePort and its growing family of connected agencies, reps, and stations. She has helped shape TVB's initiative to revitalize spot planning around geographic targeting, and has spearheaded the launch of TVB Online's newest industry resource, "All About Multiplatform".
Ms. Auerbach serves on the board of the International Radio & Television Society. She is a past chair of the Local Broadcast Committee of the 4A's as well as past chair of 4A's E-Business Task Force. She is a member of American Women in Radio and Television as well as Advertising Women of New York.
Carol Bartz
CEO and Director
Yahoo!
Carol Bartz is the CEO and Director of Yahoo!. Previously, Bartz served as Executive Chairman of the Board of Autodesk, Inc. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in FY06.
Bartz previously held positions at Sun Microsystems, most recently serving as Vice President of Worldwide Field Operations and an Executive Officer of the company. Before joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation.
Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.
Ron Berger
Executive Chairman, North America
Euro RSCG Worldwide
Ron has been in the advertising business since the age of 18, when he took the summer job of mail boy and center fielder for the Carl Ally agency. Ron's most widely acclaimed work there, the "Time to Make the Donuts" campaign for Dunkin' Donuts, was honored by the Television Bureau of Advertising as one of the five best commercials of the 1980s.
In 1986, he co-founded the agency that became Messner Vetere Berger McNamee Schmetterer. Through the 1990s, the agency was the fastest growing major agency in the industry. His commercial for Volvo, titled "Survivors," was selected "Best Commercial of 1993" by Advertising Age. In recognition of this work, Ron was featured in the Wall Street Journal's "Creative Leader" campaign.
In 2003, Ron directed and produced The Boys of 2nd Street Park, an award-winning documentary that premiered at the Sundance Film Festival, and appeared on Showtime. And after screening at Sundance in 2005, his second film, Ring of Fire: The Emile Griffith Story, premiered on USA Network, and was selected by Entertainment Weekly as one of the ten best sports documentaries of all time.
Bruce Biegel
Managing Director
Winterberry Group
Bruce Biegel is Managing Director of the Winterberry Group, leading the firm's consulting practice and establising its strategic and operational agenda. A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic planning, business assessment, mergers and acquisitions, global multichannel marketing and technology development.
Mr. Biegel has led more than 100 engagements working with agencies, marketing services and technology clients from early stage through multi-billion dollar global enterprises, and covering the US, Canada and Western Europe. In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to the firm's investment bank affiliate Petsky Prunier LLC.
Chairman and Founder of the DMA's Marketing Technology Council, Mr. Biegel is a frequent and in-demand speaker at major marketing industry conferences and symposia. Recent speaking engagements include a webinar for the 4A's on the data driven display ecosystem, the Email Experience Conference in Barcelona, the Direct Marketing Club of New York, major events of the DMA (including its annual DM Days and Leaders' Conferences) and the Institute of Direct Marketing UK.
Cathleen P. Black
President
Hearst
Corporation
Cathleen Black heads Hearst Magazines, a division of Hearst Corporation and one of the world's largest publishers of monthly magazines. She oversees 15 well-respected titles, including Cosmopolitan, Esquire, Good Housekeeping, Food Network Magazine, Harper's BAZAAR, and O, The Oprah Magazine, in addition to 200 international editions in more than 100 countries.
Black has also broadened the company into the digital arena, launching websites and mobile platforms for Hearst's magazines as well as pure-play sites like Delish.com, RealBeauty.com, TheDailyGreen.com, RealAge.com and Kaboodle.com.
Black made publishing history in 1979 as the first woman publisher of a weekly consumer magazine: New York. She is widely credited for the success of USA Today, where she was first president, then publisher, as well as a board member and executive Vice President of Gannett. In 1991, she became President and CEO of the Newspaper Association of America, where she served for five years before joining Hearst.
Black published her first book, Basic Black: The Essential Guide for Getting Ahead at Work (and in Life), in October 2007. She serves as a member of the boards of IBM, the Coca-Cola Company, and the Advertising Council, is a trustee of The University of Notre Dame and a member of the Council on Foreign Relations.
Pete Blackshaw
Executive Vice President of Digital Strategic Services
Nielsen Online
Pete Blackshaw, is Executive Vice President of Digital Strategic Services for Nielsen Online, a new entity combining Nielsen BuzzMetrics, a firm Mr. Blackshaw helped co-found, and Nielsen NetRatings. Mr. Blackshaw's strategy group works with many of the world's top brands and corporations to develop cohesive, consumer-centered digital programs and strategies in three core areas: online content, defensive branding, and brand advocacy.
A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Mr. Blackshaw co-founded the Word-of-Mouth Marketing Association (WOMMA) and presently sits on its board.
A popular speaker with Nielsen clients and at interactive marketing industry events, Mr. Blackshaw is a regular columnist with Advertising Age and authors several blogs including ConsumerGeneratedMedia.com. He is also the author of a recent Doubleday/Randomhouse book entitled Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World.
He is a graduate of Harvard Business School and the University of California, Santa Cruz.
Nick Brien
President & Chief Executive Officer
Mediabrands
In January 2008, Nick Brien was named President and CEO of Mediabrands, Interpublic's media holding company. With nearly three decades of diverse experience across the marketing communications industry, Nick is committed to reinventing the agency business model and imagining new approaches for delivering clients the greatest possible business impact through media excellence and marketing innovation.
Nick has overall management responsibility for Mediabrands' three main global media networks of Universal McCann, Magna and Initiative, as well many specialist marketing agencies across retail consulting, content creation, mobile marketing, search optimization, social media and gaming. Nick also manages IPG's various emerging media labs across the world. Mediabrands was selected as the industry's "Media Holding Company of the Year" in 2009.
Before creating Mediabrands, Nick served for three years as Worldwide Chief Executive Officer of Universal McCann, based in New York. Under his leadership, Universal McCann brought home the Cannes Grand Prix in 2006 and was named Cannes Agency of the Year. Among its many notable accomplishments, Universal McCann also won the lion's share of business in what was one of the largest global media AOR pitches ever, for Johnson & Johnson in 2007.
Stephen B. Burke
Chief Operating Officer, Comcast Corporation
President, Comcast Cable Communications
Steve Burke joined Comcast in 1998 as President of Comcast Cable and has been a driving force in the Company's growth from a cable industry leader to one of the nation's leading providers of entertainment, information and communication products and services. Under Mr. Burke's leadership, Comcast has become the largest cable company, largest residential internet service provider, third largest phone company in America and recently launched a wireless business. In addition to overseeing the Company's products and services, Mr. Burke oversees Comcast's programming networks, advertising and Comcast Interactive Media.
Since his arrival at Comcast, Mr. Burke has led Comcast to leadership in multiplatform video entertainment distribution, including the Company's industry changing video on demand platform and online video offerings. Comcast's On Demand service, which was introduced in 2003, now offers more than 17,000 choices a month and has had over 14 billion customer views since launch. Mr. Burke has been praised for leading the highly successful integration of AT&T Broadband with Comcast.
Artie Bulgrin
Senior Vice President, Research + Analytics
ESPN, Inc.
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN's Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics.
ESPN Research + Analytics services a diverse set of business units for ESPN a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN's interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks' Media and Advertising Lab. The goal of Artie's department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.
Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee.
Tom Carroll
President and CEO
TBWA\Worldwide
Tom is one of the key architects who have transformed TBWA from an agency of great independent, creative shops into one of the most effective networks in the world. His leadership and influence have helped the network revitalize and expand its relationships with existing clients like ABSOLUT, McDonald's and Nissan, and grow the client roster with new brands including adidas, Mars, Visa, Gatorade and Pepsi.
He began his career in 1978 at Mathieu, Gerfen & Bresner working on the US launches of Perrier and Moosehead beer. In 1983, Tom met Jay Chiat and discovered his passion for creating big ideas that could literally change the world. He worked at Chiat\Day both in New York and Los Angeles, leading the General Electric, Pizza Hut and Miller Brewing accounts. In 1989, Tom founded Weiss, Whitten, Carroll, Stagliano, whose clients included Guinness Import Company, Citibank and Rossignol. In 1995, Tom moved to MVBMS where he was the partner responsible for Dunkin' Donuts, Evian, OppenheimerFunds and Universal Studios.
Tom returned to TBWA in 1999 as President of the Los Angeles office. In April 2001, Tom took on additional responsibilities as President of the Americas, with oversight of the network's operations in North and South America. At the beginning of 2002, Tom moved back to New York to concentrate on his new role. He was promoted to Vice Chairman of TBWA\Worldwide in 2004, President in 2006 and was named President and CEO in 2007.
Jane Clarke
Managing Director
Coalition for Innovative Media Measurement (CIMM)
Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position, she is responsible for developing CIMM's strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.
Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children's TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a Co-Chair of the Advertising Research Foundation's 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence's Video Consumer Mapping Study.
David Cohen
Executive Vice President, US Director of Digital Communications
Universal McCann
In his current role as Executive Vice President, US Director of Digital Communications, David's central goal is to spearhead Universal McCann's digital and alternative media offering across the US and to accelerate, integrate and intensify a digital best practice throughout the UM universe.
Under David's leadership, UM was recognized as one of OMMA's Agency of the Year winners for "Best Media Planning & Buying". David was also named an "Online All-Star" by Media Magazine. He currently oversees the efforts of Sony, Microsoft, Johnson & Johnson, BMW, US Army, Kohl's, L'Oreal, Applebee's, Brown Forman and Bacardi, representing over $750 million in billings.
David was elected to Chairman of the 4A's Interactive Marketing Committee in April 2009 is serving a 2-year term. He is also leading the industry initiative "Project Reinvention", a joint taskforce between the 4A's and IAB, designed to improve digital business processes and efficiency.
Jeffrey Cole
Director, Center for the Digital Future, USC Annenberg School
Senior Associate, MediaLink LLC
Jeffrey Cole has been at the forefront of media and communication technology issues in both the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around in the world as they craft digital strategies.
In July 2004, Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a research professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people's lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.
Peggy Conlon
President and CEO
The Advertising Council
Peggy Conlon is President and CEO of The Advertising Council, the largest producer of public service advertisements (PSAs). The Council mobilizes more than $1.8 billion of advertising time and space, the creative services of over 50 major advertising agencies and related financial support from hundreds of corporations yearly.
Ms. Conlon has championed the organization's important mission among various non-profit organizations and government agencies to use the power of PSAs to improve some of the nation's most pressing issues. She serves on the board of trustees for the United Way of America.
Ms. Conlon was awarded the New York Women in Communications Matrix Award for Advertising in 2002 and was named Advertising Woman of the Year by Advertising Women of New York in 2006.
David Corr
Executive Vice President
Executive Creative Director
Publicis New York
David Corr joined Publicis New York in October 2001 as Executive Creative Director. He is currently Global Creative Director for Procter & Gamble's oral care brands as well as P&G's family care brands.
Corr has put his creativity at the service of a wide range of clients such as BMW, Volvo, Range Rover, JPMorgan, ABSOLUT Vodka, IBM, Champion Sportswear, MTV and Nickelodeon.
His work has been recognized by all the big advertising awards shows and publications: The One Club, The Art Directors Club, the Clios, D&AD, Communication Arts, Advertising Age, The New York Festivals, and the AICP.
Previously at TBWA/Chiat/Day, Corr has also worked at MVBMS, Merkley Newman Harty, Hill Holiday/NY, Grace & Rothschild and Ammirati & Puris.
Rich DelCore
Director of Finance, Global Brand Building Organization
Procter and Gamble
Rich is currently the Director of Finance for the Global Brand Building at Procter and Gamble. His responsibilities include global agency compensation design, global media financial processes and P&G Productions.
Rich has been in this role for five years and, in that time, has focused on three major areas: developing a value based compensation system (brand agency leader design) which is being deployed globally to P&G brands, developing a company strategy for branded entertainment based on P&G Productions (formally soap operas, Peoples Choice Awards show, TV movies) and working to develop innovative and scaled media processes for the company.
Previous to this role – he has had numerous roles in manufacturing, finance and HR where he implemented numerous large organization and process change efforts.
Graciela Eleta
Senior Vice President, Brand Solutions
Univision Communications Inc.
Graciela Eleta is Senior Vice President for Brand Solutions in the client development group at Univision Communications, Inc., the leading Spanish-language media company in the United States. She joined Univision in early 2008 to lead a newly-created consulting practice, whose aim is to help marketers recognize the power of Hispanic consumers in driving their U.S. sales. Having once been tapped by P&G's A.G. Lafley to transform the company into a leading multicultural marketer, Ms. Eleta is now working with clients across numerous categories to help them harness the power of this growth opportunity here in the U.S.
Ms. Eleta and her team work with clients to develop the business case for targeting Hispanics and developing a roadmap to engage their prime prospect. They assist brands in unearthing consumer insights, analyzing category trends, assessing the competitive landscape, benchmarking industry best practices as well as driving creative relevance and consistency of media support. Critical to her approach is the concept of marketing to Hispanics as a strategic growth imperative, and the ensuing integration of Hispanic marketing into a brand's annual "total market" planning process.
Among her professional accolades, Ms. Eleta was honored as one of Advertising Ages' "2009 Women to Watch". She has been prominently featured in several articles focused on Hispanic consumers, including Time magazine's "Diapers for Fatima" (February 2005) and BusinessWeek's "Hispanic Nation."
Matthew Emans
Vice President of Product Management
Navic, a Microsoft company
Matthew Emans is a technologist, strategist, and innovator. As Vice President of Product Management at Navic, Matthew has been instrumental in the development of its industry-leading TV advertising solutions. Under his direction, Navic's product vision was substantiated through acquisition by Microsoft in June 2008.
Matthew is an experienced speaker in the television advertising and technology space. He has most recently presented at Ad Tech New York, the NCTC CTO summit, and Digital Hollywood at CES. Matthew has a broad knowledge of advanced TV advertising solutions and is astutely perceptive of the industry’s current and future challenges. His areas of expertise cover a wide range of technologies, standards and TV topics including interactive television, addressable advertising, audience measurement, data-driven accountability, and new media business models.
Prior to joining Navic in 2001, Matthew honed his skills in product strategy, systems architecture, and program management at Product Genesis, Inc., a strategic product development and consulting firm spun out of the MIT Innovation Center. Matthew earned a BS in Mechanical Engineering and Materials Science from Harvard College and has a background in robotics for medicine and control systems. He holds a number of patents related to optical biopsy systems and advanced surgical instruments.
Jeremy Fain
Vice President, Industry Services
IAB
Jeremy Fain is the Vice President of Industry Services at the IAB where he is responsible for strategic industry initiatives across all interactive segments and the overall adoption of industry solutions.
Since joining the IAB in 2005, he has led many of the industry's top-priority initiatives, including new standard contract negotiations, digital video ad format standards, impression discrepancy detection and prevention initiatives, and the interactive industry's first e-business solution. He is responsible for the strategic direction of the IAB's member committees and councils.
He earned his undergraduate degree in electrical engineering from Yale University in New Haven, Connecticut and his MBA in marketing and media from Columbia University in New York City. Mr. Fain was recently named one of the "Ad100 Most Influential People" at the AdWorld 2009 Conference in Beijing, China.
Jack Feuer
Editorial Director
UCLA Magazine
Jack Feuer joined UCLA in 2005 after more than two decades as a reporter, editor and columnist covering communications news and issues. He is considered one of the most influential media and marketing writers in the country.
As Editorial Director of UCLA Magazine, he was a key member of the joint Alumni Association/University Communications team that relaunched the university's award-winning flagship publication and its website in 2006.
Feuer was National News Editor of Adweek from 2002-2005, where he helped execute a sweeping redesign of the famous ad industry magazine and its website in 2003. He joined Adweek in 1999 as its first Media Editor. It was his second tour of duty with the publication, having also served as Associate Editor of Adweek West in Los Angeles from 1983-1989.
Most recently, Feuer wrote the popular weekly blog column "Media X" on mediapost.com. He continues to write about the business of communications as a contributor to Variety, TV Week and other channels. His byline also has appeared in Advertising Age, Vista, Buzz, Content magazine, Media Magazine and mediabistro.com, among others.
Tom Finneran
Executive Vice President, Agency Management Services
4A's
Tom Finneran is Executive Vice President, Agency Management Services, a position he assumed in 2004. Tom joined 4A's with extensive ad agency and client financial management experience. Tom's agency experience encompassed 14 years as executive Vice President/Chief Financial Officer at independent Jordan McGrath Case 7 partners and Arnold McGrath Worldwide, a unit of Havas. Tom was also Executive Vice President/Chief Operating Officer at Grey's promotional unit J. Brown/LMC.
Tom began his career on the client side at Richardson Vicks and over the course of 16 years there, rose to become Vice President, Operations-Finance, with Vidal Sassoon Inc., a Richardson Vicks/Procter & Gamble subsidiary.
Rick Gardinier
Senior Vice President and Chief Digital Officer
BRUNNER
Rick has over 20 years of experience in the interactive, database marketing and IT consulting industries. Rick was fortunate enough to be an early entrant within the interactive marketing field and, through the years, has helped several industry leaders—companies like Liberty Mutual, Del Monte, GlaxoSmithKline, SEI Investments and Zippo—leverage technology and the online channel to improve their business results.
In the early-90's he spearheaded one of the Pittsburgh region's first Intranets for a large manufacturing company. For the past 10 years, he has led BRUNNER Digital and has helped them continue to grow to become a top, creatively driven, interactive group. Most recently Rick led his agency's effort to develop and launch CRICKET, its proprietary measurement and research platform.
Rick has a unique blend of technical and marketing experience. In addition to the many years of real world experience, he has a computer science degree as well as a marketing-focused MBA, enabling him to help firms to bridge the gap between marketing and IT, which is still often a large issue within many corporations today.
Adam Gerber
Chief Marketing Officer
Quantcast
Adam Gerber joined Quantcast as Chief Marketing Officer in October 2007 and is focused on establishing the company as a leading provider of audience addressability solutions.
Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber spent the first 15 years of his advertising career leading traditional and digital agency media planning and buying efforts across units of WPP, Publicis and IPG.
A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the 4A's and the Interactive Advertising Bureau (IAB).
Michele Gilbert-Rotman
Managing Director
Leo Burnett Paris
Michele Gilbert-Rotman joined D'Arcy in 1994 and has been with the group ever since. One of the senior managers of the French agency, Michelle has direct responsibility for managing many of D'Arcy's key international clients, such as: P&G, Kellogg's and GSK. As of March 2008, Michele was selected to be the Brand Agency Leader on one of the agency's P&G businesses, Swiffer. In this role, she leads a BAL team who are the single-point contact for the P&G clients on all aspects of holistic communication.
During her more than 20 years in the industry in Europe, Michele has focused on managing international clients such as: P&G, Kelloggs, Nestlé, Coca-Cola, Reckitt & Colman, Pfizer, Gillette, and Jacobs-Suchard, to name a few. Prior to joining D'Arcy, Michele was the International Managing Director at McCann-Erickson, Paris, co-directing a mini-agency with a creative counterpart. Michele's advertising career started in New York , at Benton & Bowles, where she was an Associate Media Director. Michele started her career in Paris at Saatchi & Saatchi, where Michele was Deputy Managing Director.
Marc Goldstein
CEO
GroupM North America
Marc Goldstein was named CEO of GroupM North America in February, 2007. In that role he is responsible for overseeing general management as well as strategic and administrative activities at each of the company's four operating units –Maxus, Mediaedge:cia, MediaCom and Mindshare. His responsibilities also cover group development, synergies across all four agencies, and financial performance.
Before his GroupM role, Marc served as President and CEO of Mindshare North America with responsibility for all Mindshare activities in 10 U.S. cities and Canada. During his tenure as CEO, the agency was twice named Adweek's "Agency of the Year." He joined Mindshare North America as President, National Broadcasting and Programming in November 2000.
In 2002 Marc was named an Advertising Age "Media Maven" and is currently in his third term as chairman of the influential Media Policy Committee at the 4A's. He also sits on the board of the Partnership for a Drug-Free America, the Ad Council, and serves as the Chair of the Marketing Communications Committee of the UJA Federation of New York.
John H. (Jack) Griffin, Jr.
President, National Media Group
Meredith Corporation
Jack Griffin is President of the National Media Group at Meredith Corporation. Based in New York City, Jack oversees an extensive portfolio of media and marketing properties including some of the country's most successful and best-known brands such as Better Homes and Gardens, Parents and Family Circle.
Griffin is responsible for Meredith's numerous magazine brands and its branded Internet and digital properties. He also oversees Meredith Integrated Marketing (MIM) as well as the company's brand licensing business and its book publishing operations. The National Media Group was recently named "Publishing Company of the Year" by Advertising Age for industry-leading performance in 2009.
Griffin earned his BA in philosophy from Boston College and a master's degree from the Yale School of Management.
Scott Hagedorn
CEO
PHD USA
Scott runs PHD in the US, and is responsible for over $4B in client media investments annually (as reported by RECMA). He provides strategic vision and leadership across PHD's six regional US offices. Scott brings experience working with major accounts in addition to a highly successful and superior new-business track record.
In his 14 years in marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru and entrepreneur. Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded "Global Media Agency of the Year" and won top awards for digital creativity.
Scott has also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital's US properties in New York, Chicago, Los Angeles and San Francisco.
Wendy Harris Millard
President and Chief Operating Officer
MediaLink LLC
Wenda Harris Millard is President and Chief Operating Officer of MediaLink LLC, a leading strategic advisory and representation firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.
Previously, Ms. Millard was co-CEO and President, Media, Martha Stewart Living Omnimedia, Inc. which she joined in July 2007 after serving on its Board of Directors. Ms. Millard oversaw MSLO's media businesses, which include publishing, Internet and broadcasting.
Her awards include the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 "Advertising Person of the Year" Silver Medal Award from the American Advertising Federation; the 2005 Matrix Award for "Women Who Change the World"; and Advertising Age's "Digital Media Master." She was the subject of a profile by Tom Brokaw on NBC's "Women to Watch" series.
Ms. Millard holds an MBA from Harvard University and a BA from Trinity College.
Bill Harvey
Vice Chairman, Global Research Director
TRA Inc.
Bill Harvey has led the way in media research with special emphasis on new media. Bill invented the "Area of Dominant Influence" or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA. ADI has profoundly influenced the advertising and television industries.
Founder of Next Century Media and New Electronic Media Science; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, 4A's, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV.
Inventor of addressable commercials and passive peoplemeter concepts, developed first automated marketing mix modeling system for General Foods. Initiated and spearheaded the writing of the industry privacy principles for the ANA, 4A's, and ARF joint task force.
Elizabeth Harz
Senior Vice President, Global Media Sales
Electronic Arts
Elizabeth Harz serves as Senior Vice President of Global Media Sales at Electronic Arts. Elizabeth joined EA in April 2008 and oversees EA's global media sales team working across EA's Labels including EA SPORTS, EA GAMES, The Play Label and Pogo.com. Elizabeth works to inspire marketers to connect with consumers through interactive entertainment.
Elizabeth manages the global sales, marketing and operations teams providing industry-leading marketing opportunities for the world's most popular games including "Need for Speed", "Madden NFL", "The Sims" and "Pogo". She leads media sales across all EA ad vehicles, including sponsorship and dynamic in-game ads, web advertising, Pogo.com, social networks and mobile games.
Elizabeth has nearly twenty years of media experience both in sales and general management. She has continuously leveraged innovative technology to help marketers reach their customers and prospects in new and effective ways. Prior to joining EA, Elizabeth spent five years at Yahoo! where she served in a variety of positions, most recently as Vice President of Marketing Insights, where she was responsible for leveraging Yahoo!'s unique consumer data to provide actionable business intelligence to marketers.
Jeffrey W. Hayzlett
Chief Marketing Officer and Vice President
Eastman Kodak Company
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company. As Chief Marketing Officer, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for strategy and planning, marketing programs, marketing operations, brand development, business development, and corporate sponsorships. He is also responsible for the company's corporate communications, PR and public affairs organizations.
Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, The Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines, and newspapers, and is a frequent television guest, having appeared on shows including CNBC's "The Big Idea with Donny Deutsch", Fox Business News, and NBC's "Celebrity Apprentice" with Donald Trump.
Nancy Hill
President and CEO
4A's
Nancy Hill was named President and CEO of the 4A's on February 1, 2008. Previously, she served as CEO at Lowe New York.
Ms. Hill joined BBDO from Hill | Holliday, where she was first president of its San Francisco office, and later served as Executive Vice President and Managing Director for New York. In San Francisco, she was named one of the "75 Most Influential Women in Business" in both 2001 and 2002 by the San Francisco Business Times. Her background is steeped in technology experience from clients such as Cisco, Microsoft, LucasArts, Sybase, Sony, and Verizon.
Ms. Hill began her career in the recording industry. Later, she spent 11 years at Doner in Baltimore and TBWA\Chiat\Day before moving to San Francisco to lead Goldberg Moser O'Neill, which became Hill Holliday in 2001.
Ms. Hill has served on the Board of Directors of the Miami Ad School and led the launch of its New York campus. In addition to many teaching engagements throughout the country, she is actively involved in a community and education program in Ecuador where she has a home.
Arianna Huffington
Co-Founder and Editor in Chief
The Huffington Post
Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of twelve books including On Becoming Fearless.
She is a frequent guest on television shows such as “Charlie Rose”, “The Daily Show”, “Larry King Live”, and “The Tonight Show”. In 2006, she was named to the Time 100, Time magazine's list of the world's 100 most influential people. In 2008, she was named “Media Person of the Year” by I Want Media.
Darren Huston
Corporate Vice President, Consumer and Online
Microsoft Corporation
Darren Huston is the Corporate Vice President of Microsoft's Consumer and Online (C&O) organization. C&O is responsible for Microsoft's global display and search advertising sales and marketing across Microsoft's consumer products including Windows, Windows phone, MSN, Windows Live, and Bing. C&O is represented by over 3,000 professionals in more than 40 countries around the world.
Prior to joining Microsoft, Huston held senior leadership positions in major global companies. He was a Senior Vice President at Starbucks Coffee Company, in charge of acquisitions, alliances and new product development. Notably, he led the rollout of the Starbucks Card and Wi-Fi to Starbucks stores around the world as well as the acquisition, integration, and development of Tazo Tea Company and Hear Music.
Huston has a bachelor's degree in economics from Trent University in Canada, a master's degree in economics from the University of British Columbia, and an MBA from Harvard University. Huston is also a graduate of the United World College in Trieste, Italy.
Ron Jacobs
President
Jacobs & Clevenger
Ron Jacobs is President of Jacobs & Clevenger, a multichannel marketing communications agency that offers digital, direct, CRM, and brand marketing solutions. Founded in 1982, J&C provides strategy, creative, execution and analytics for targeted, relevant, technology enhanced, measurable, interactive online and offline communications for B2B and B2C clients.
A frequent speaker, Ron is co-author of Successful Direct Marketing Methods, the 8th edition of which was published in January 2008. It is the best-selling book on the tools and techniques of direct and digital marketing, and has sold over 250,000 copies worldwide. Editions have been translated into Russian, Romanian, French, Spanish and Japanese.
In 2008, Ron endowed The Jacobs & Stone Multichannel Marketing Communications Certificate Program at DePaul University in Chicago, IL. The program was conceived to create a center of excellence for research, study and teaching of multichannel marketing communications. The program name honors Ron and his co-author Bob Stone.
Bob Johnson
Principal
Robert Johnson & Associates
Bob Johnson is an e-business pioneer and strategic marketer with extensive expertise in developing and implementing successful digital marketing programs including; branding; customer acquisition and retention; corporate, partner/channel and alliance marketing.
Bob started Robert Johnson & Associates to deliver strategic leadership and expert digital assets for agencies and clients who view the digital channel as crucial to their business. He has a strong background managing creative, technology and strategic interactive solutions and has aligned with a number of highly experienced associates to deliver outstanding solutions. Bob brings passion for innovation while delivering accountability to clients.
Prior to starting Robert Johnson & Associates, Bob managed several leading digital agencies including Real Branding and Agency.com. Bob has overseen online and integrated marketing communications for a diverse range of clients, including: Bank of America, Eastman Kodak Company, Hewlett Packard, Red Lobster (Division of Darden Restaurants), Visa, Lipton Tea (division of Unilever), LSI Logic, Quantum Corporation, Peets Coffee, Robert Mondavi Winery and more.
Michael E. Kassan
Chairman and CEO
MediaLink LLC
An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is founder and Chairman and CEO of MediaLink LLC, a leading Los Angeles and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. MediaLink provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning, and competitive analysis many of the Fortune 100's biggest global brands such as Microsoft, AT&T, Unilever, Colgate-Palmolive, The Walt Disney Company, Viacom, Fox Television Studios, Comcast, Bain & Co., GSO Capital (Blackstone), Cerberus Capital Management, General Atlantic, Fremantle, General Motors, and Sony.
Mr. Kassan previously was the President and Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 where he helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan, an attorney, was also counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro.
Michael Kubin
Executive Vice President
Invidi Technologies
A 30-year veteran of the media industry, Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its DR subsidiary, Corinthian Direct, which grew to over $100 million in billings after just three years.
After Corinthian, Kubin became president of Club Med Inc., the travel company's U.S. subsidiary. With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its DR subsidiary, Media Direct Partners, was sold to The Interpublic Group (IPG) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002.
A member of several corporate boards of directors, Kubin has a BS in operations research from Cornell, an MBA from Harvard Business School and a master's in journalism from Columbia. His articles have been published in the New York Observer and The New Yorker.
Rick Kurnit
Partner
Frankfurt, Kurnit, Klein & Selz PC
Rick Kurnit has 30 years experience in the advertising and marketing services and publishing industries, representing advertisers, advertising agencies, public relations, promotion, and publishing companies. He is ranked in Band 1 by Chambers USA, ranked first by Legal 500 , and selected in Best Lawyers in America's annual survey in four fields: advertising, entertainment, intellectual property, and media.
Rick is Vice Chairman of the ABA Committee on Private Advertising Litigation. He has handled many of the leading cases defining the application of intellectual property law to advertising and marketing communications. He has represented the defendants in the Vanna White, Woody Allen, and Jackie Onassis look-alike cases; Viking Press, Nelson DeMille, Terry McMillan, and other authors and publishers in libel cases based on works of fiction; and Gone With The Wind in defining parody and copyright infringement.
Rick teaches advertising and intellectual property law and lectures regularly for the 4A's, the Promotion Marketing Association, the ANA, the Copyright Society of the U.S.A., and the American Law Institute/American Bar Association.
Larry Light
CEO
Arcature
Larry Light is CEO of Arcature, a marketing consulting company founded in 1990, which consults on how to create, build and manage brands. Along with Joan Kiddon, Larry Light authored a book, Six Rules for Brand Revitalization, describing Arcature's blueprint for rebuilding brands. Larry's experience in the strategic management of brands has earned him an international reputation in business and academia.
McDonald's, a long-time Arcature client, asked Larry to join McDonald's as Global Chief Marketing Officer from 2002 to 2005 to revitalize the McDonald's brand. Advertising Age observed, "Mr. Light is credited with reigniting the restaurant chain's sales and overhauling its marketing plan which includes the "i'm lovin' it" strategy and efforts to resonate with the youth market."
In 2004, Larry was selected by BrandWeek as one the top 10 marketers of the year. In the same year, McDonald's won the "Marketer of the Year" award from Advertising Age. Most recently, in its report on "Best Marketers of the Decade", AdWeek reported that "Larry Light, who turned around McDonald's as CMO from 2002 to 2005, finished second to Steve Jobs." Advertising Age, in its review of the top ten ideas of the decade, observed that Larry Light's updated views are "arguably the most realistic description of marketing today perhaps ever."
Ann Moore
Chairman and CEO
Time Inc.
Ann Moore was appointed Chairman and CEO of Time Inc. in July 2002. In this position, Moore oversees the world's leading publishing company. Time Inc. publishes more than 115 magazines, including 22 in the U.S., which are read nearly 250 million times worldwide on a monthly basis, and account for approximately 20 percent of total advertising revenues of U.S. consumer magazines. Under Moore's leadership, Time Inc. has established itself as one of the top media companies online, with 26 U.S. branded websites reaching 43 million users each month.
Moore joined Time Inc. in 1978 as a corporate financial analyst and subsequently served in key executive positions at Sports Illustrated, Fortune, Money and Discover magazines. She was the founding publisher of Sports Illustrated for Kids in 1989, until going to People as its publisher in July 1991.
Moore graduated from Vanderbilt University in 1971 and received her M.B.A. from Harvard Business School in 1978. She joined Time Inc. later that year. Moore serves on the board of directors of Avon Products, Inc. and the Wallace Foundation. Her numerous awards and honors include her appearance on Fortune magazine's list of "The 50 Most Powerful Women in American Business" for all 12 years of its existence.
Bill Moult
Founding Partner and CEO
Media Behavior Institute
Bill Moult co-founded the Media Behavior Institute to bring observation techniques to the market and generate important insights about consumers' use of multiple media. Bill is a Founding Partner of Sequent Partners LLC, a New York-based brand and media metrics consultancy and he is also a partner in Media Trust, an analytics consultancy specializing in single-source data analysis.
Previously, Bill served as President of the Marketing Science Institute. For most of the 1990s, he was President and CEO of ASI Market Research and then Ipsos-ASI, the world's largest provider of TV advertising testing, and a leader in other aspects of advertising research. In the 1980s, Bill was President of BASES (now part of Nielsen). During this period, BASES became the U.S. market leader, then world leader, in new product forecasting.
He received dual bachelor's degrees in management science and psychology from Carnegie-Mellon University, an MBA from the Wharton School, and a doctorate in marketing from the Harvard Business School.
Sharon Napier
President and CEO
Partners + Napier
Sharon Napier is President and CEO of Partners + Napier, an independent, full-service ideas agency that is results oriented and BS averse. The agency serves local, national, and global clients, including Eastman Kodak Company, Constellation Wines U.S., Excellus BlueCross BlueShield, UPS, Bausch & Lomb, Wegmans, Thule, and Sorrento and President Cheese. The company has offices in Rochester, NY, and Atlanta, GA.
Sharon formed Partners + Napier in 2004 when she, along with three colleagues, purchased the Rochester and Atlanta offices of the former Wolf Group. Sharon had been President of those offices since 1996. Since its formation, Partners + Napier has experienced continuous year-over-year growth, building the staff from 40 to over 130 employees and increasing capitalized billings from $42 million to $130 million.
Sharon is also active in industry affairs, including as past Treasurer and current Eastern Region Board member of the 4A's. She was recently honored with a Silver Award from the Rochester Advertising Federation in recognition of her contribution to the craft and business of marketing.
Kathy O'Brien
Vice Presdient and General Manager of Skin
Unilever
Kathy O'Brien is Unilever's Vice President and General Manager of Skin in the United States. She is responsible for AXE®, Dove®, Caress®, Lever 2000®, Suave®, Vaseline®, Pond's® and Q-tips®. During her time at Unilever, Kathy has worked in customer development, marketing and shopper marketing.
Prior to assuming her most current role, Kathy was the Marketing Director for Dove. She was responsible for building brand equity and executing brand activation plans for Dove in the United States. During her tenure on Dove, Kathy led programs that helped Dove achieve its goal of reaching 5 millions girls with self esteem programming. Dove is the leading personal wash brand in the United States
Previously she was the North American Brand Development Director for all® detergent. During the three years in this critical role, she helped lead the brand to #2 in the detergent category.
Kathy holds an undergraduate degree from Boston College and an MBA from Columbia University in New York City.
Phil Palazzo
President
PALAZZO Advisory|Acquisition
Phil Palazzo has a long and highly successful history in advertising, marketing services, and investment banking, where he occupied executive positions in a variety of companies, including AdMedia Partners, where he served as Partner and Managing Director of the M & A advisory services firm; MC2, where he was CEO of this national provider of corporate events, meetings, exhibits, and environments; and Ammirati Puris Lintas, the legendary advertising agency, where he joined the firm as Chief Financial Officer and ultimately served as President, International Operations and as a member of the worldwide board.
As President of Ammirati Puris Lintas, Phil was responsible for $600 million in revenue, 42 offices, and 5,000 employees. Reporting to the Chairman, he oversaw three regional presidents, plus worldwide M & A strategy, information technology, finance, human resources, and strategic planning.
Four months ago, Phil announced the formation of his new company PALAZZO Advisory|Acquisition which focus' on creating value for owners of marketing services, interactive and new media companies.
Angela Pasqualucci
Executive Vice President, Global Equity Director and Brand Agency Leader
P&G Oral Care
Publicis Groupe
Angela Pasqualucci is Executive Vice President, Global Equity Director and Publicis Groupe Brand Agency Leader (BAL) on Procter & Gamble's oral care business. She has responsibility for leading the Publicis Groupe global team (including Publicis Worldwide, SMG, Arc, Saatchi X, Digitas, MS&L, Medicus and WPP's Landor) to deliver bigger, better ideas and integrated plans by leveraging a collaborative holding company model. Angela was the first BAL and was a pioneer in guiding P&G and her business to success in this new model. Following the success of the Oral-B BAL pilot model, P&G awarded Publicis the oral care global BAL assignment under Angela's leadership.
Prior to becoming Publicis Groupe leader for oral care, she managed P&G's global family care businesses at Publicis, including billion dollar brands Bounty and Charmin as well as Puffs and Tempo. Her family care brands thrived under her leadership, all of which grew in sales and share consistently while she was at the helm. She led the communications efforts on Bounty for 14 years, one of P&G's fastest growing brands in sales and profit.
Ms. Pasqualucci joined Publicis NY in 2003 from Arnold Worldwide NY, where she managed P&G brands in the family care, beauty care and fabric care divisions for over ten years.
Ms. Pasqualucci has a master's degree in journalism from the Medill School at Northwestern.
Brian D. Perkins
Corporate Vice President,
Johnson & Johnson
Brian began his Johnson & Johnson career in 1980 as an Assistant Product Director with McNeil Consumer Products, then a small, but fast-growing over-the-counter drug company. He had the incredibly good fortune to have been Product Director on the TYLENOL Brand during the 1982 and 1986 tampering incidents.
In 1999, Brian was promoted to Company Group Chairman for the worldwide OTC business. Later in 1999, he was appointed to Johnson & Johnson's executive committee as Worldwide Chairman of Consumer Pharmaceuticals & Nutritionals.
In July 2004, Brian was appointed to a new position, Corporate Vice President, Corporate Affairs reporting to the Chairman of the Board. The primary role of this position is to protect and build Johnson & Johnson's corporate equity. Brian has responsibility for Johnson & Johnson's global marketing group as well as for corporate contributions and had responsibility for the Corporation's sponsorship of the Beijing Olympics. He is also a member of the Board of Director's Public Policy and Affairs Committee.
Brian, a graduate of Rutgers College, also holds an MBA from the Wharton School of the University of Pennsylvania.
Chuck Porter
Co-Chairman, Crispin Porter + Bogusky
Chief Strategist, MDC Partners
Chuck joined the Crispin Agency in 1988 as Creative Director and Partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years it had doubled in size and been named as one of the top 15 creative shops in the country.
Today, the agency has just over 1000 people with offices in Miami, Boulder, Los Angeles, London and Gothenberg, Sweden. CP+B's clients include Microsoft, Burger King, Coke, Best Buy, Gap, Domino's and American Express. The agency has been profiled in the New York Times, the Wall Street Journal, BusinessWeek, Forbes, and Fast Company, and in 2009, CP+B was named "Agency of the Year" by Advertising Age, Adweek and Creativity magazine. Most recently, Advertising Age selected Crispin Porter + Bogusky as "Agency of the Decade."
Chuck is currently Co-Chairman of Advertising Week in New York—North America's preeminent communications industry event—and the incoming Chairman of the 4A's. He is also Chairman of the Advisory Board of Boulder Digital Works, the unique new media leadership program at CU. Along with Martha Stewart and Michael Dell, he was named one of Inc. magazine's "Entrepreneurs We Love."
Lori Powers-Graf
President and CEO
Powers Agency
Lori Powers-Graf is President and CEO at Powers Agency, a Cincinnati-based, integrated marketing communications firm—providing multi-channel marketing solutions. For the past decade, Ms. Powers-Graf's strong capabilities have been paramount to the company's success, helping the firm land and service several prominent regional and national assignments, while increasing revenue by 300%.
Additionally, Ms Graf is the first woman elected chair of the Board of Governors for the 4A's Heartland Council. As a dedicated community member, Ms. Graf currently serves as a trustee for the Cincinnati Opera Association and is on the Marketing Cabinet for the United Way of Greater Cincinnati.
Jennifer Preston
Social Media Editor
The New York Times
Jennifer Preston was named social media editor for The New York Times in May 2009. In this role, Ms. Preston works with editors, reporters, bloggers, software developers, multimedia producers and others to expand the use of social tools in the newsroom to improve The Times' journalism and engage with its readers. Previously, she had served as editor of the Sunday suburban Metropolitan sections (New Jersey, Westchester/Connecticut, Long Island) for three years, which involved overseeing four print sections as well as dozens of multimedia projects from interactive graphics to audio slideshows.
Ms. Preston spent most of her career in journalism as a reporter covering politics and government before becoming an editor. She is a former State House Bureau Chief in Trenton, where she covered Gov. Christine Todd Whitman's administration. She covered three former New York City mayors (Ed Koch, David Dinkins and Rudy Giuliani) as a City Hall Reporter and Bureau Chief for New York's Newsday, where she also worked as Deputy Metro Editor.
She has won numerous awards for investigative reporting, including the New York Press Club's Gold Typewriter Award for public service. She is the author of Queen Bess, the story of the rise and fall of former Miss America Bess Myerson. Ms. Preston is an Adjunct Professor of New Media at Columbia University's Graduate School of Journalism.
Geoff Ramsey
Co-Founder and CEO
eMarketer
Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and Co-Founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.
A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the 4A's, Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.
Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, Mars Inc. and AT&T.
Dr. Frank Rijsberman
Program Director
Google.Org
Dr. Frank Rijsberman joined Google.org, the philanthropic arm of Google Inc., in June 2007, where he is Program Director. He is responsible for Google.org partnerships in the areas of health, geo and environment.
Prior to joining Google, Frank was Director General (CEO) of the non-profit research institute International Water Management Institute (www.IWMI.org), with HQ in Sri Lanka. After starting his career as a researcher at Delft Hydraulics Laboratory, he co-founded and managed an environmental consultancy firm in the Netherlands, Resource Analysis BV.
Rijsberman holds a BSc and MSc from Delft University of Technology in Civil Engineering and a PhD from Colorado State University in Civil Engineering (Water Resources Planning and Management). He was a Professor at UNESCO-IHE International Institute for Water Education from 1999-2008, jointly appointed at Wageningen University from 2003-8.
Pamela Sandler
Digital Experience Director
Bernstein-Rein Advertising
A self-admitted digital "junkie", Pamela is responsible for strategic media planning needs across the digital footprint for BR clients. Pamela brings a focus to digital marketing and integration—finding consumer-centric solutions that can be implemented and measured as part of an integrated campaign. She is an advocate for new and emerging media and thrives on learning something new every day.
Pamela has been dedicated to digital advertising for more than a decade, both at all-digital and full-service shops and served as the Director of Marketing for Big Brothers Big Sisters of Greater Kansas City. She joined Bernstein-Rein, the tenth-largest U.S. independent ad agency, in 2008 to lead the digital team. Her brand experience includes Hostess, Banfield The Pet Hospital, Burger King, Bayer Animal Health, Colgate-Palmolive, TJX Companies, Sears, Anheuser-Busch, Sprint, and MetLife.
Patrick Sarkissian
CEO
Sarkissian Mason
A calculated risk-taker, Patrick excels at identifying a need in the marketplace, then assembling a diverse mix of talent to help fulfill it. He's been on the cutting edge of technology for fifteen years, focused on delivering innovative marketing and technological approaches to solve business the problems of his clients. It's within that balance of big ideas and invention that he manages the company of 50, headquartered in New York City. The firm is Digital AOR to Mazda, Hasbro, Boeing and Coda. In 2008, JD Power ranked Mazda as #1 online marketer of the year.
Previous to founding SarkissianMason, Patrick ran the Ford Motor Company digital account at Ogilvy & Mather.
Outside of Sarkissian Mason, Patrick has invested in dba, a sustainable product innovation and environmental consulting company, which just developed the world's first completely biodegradable pen. He's also involved in the philanthropy G-Tech, which strives to create a sustainable middle class in the country of Armenia by educating people in the IT field.
Ian Schafer
CEO and Founder
Deep Focus
Ian Schafer, CEO and Founder of Deep Focus, is one of advertising's most influential voices in interactive marketing and social media and strives to not just bring consumers closer to brands, but closer to each other. Prior to founding Deep Focus, Ian was Vice President of the New Media division of Miramax Films.
Under Ian's guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009's MadMenYourself.com, and has been the recipient of two Webby Awards, each of two years running.
Named a "Media Maven" by Advertising Age and one of Adweek's "Young Ones", Ian is considered by many as one of the foremost experts in interactive and social media marketing, and has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter.
Tracey Scheppach
Senior Vice President/Innovation Director
SMGx
Scheppach is responsible for strategic and operational oversight of SMG's Advanced Media Center of Excellence and is charged with determining best practices for emerging video technologies. She helps invest clients' advertising dollars across cutting edge video contact points such as addressable advertising, online video, DVRs, VOD, IPTV, interactive TV, mobile video, second-by-second set-top box measurement and more. Scheppach is one of the founders of VivaKi's "The Pool", a far-reaching research and development initiative designed to gain insights into emerging forms of media.
Prior, Scheppach was at Starcom USA where she was – and still is – a vocal industry advocate for the freeing and widespread use of national set-top box data, which will provide the business with a dramatically improved perspective on real life viewing behaviors – and thus improved accountability. She continues to be a leader in second-by-second set-top box data, working with partners like TNS, TiVo, DIRECTV, Google TV, Charter, Comcast and more. Since 2006 she pioneered industry initiatives around addressable advertising, pushing the industry toward the next level of relevance and data-driven effectiveness.
David L. Smith
Founder and CEO
Mediasmith Inc.
David Smith is an internationally-recognized expert in new media application, media strategy, media planning and metrics. As a veteran in advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today's issues surrounding metrics in the digital marketplace.
At the forefront of new metrics applications, David's advisory board and industry committee involvement has included the 4A's, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.
With a number of awards to his name, including an Effie, David was also awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.
Gregory Smith
Chief Information Officer
McCann Worldgroup
Greg Smith is the top technology executive of two key Interpublic Group companies. He is the Chief Information Office of McCann Worldgroup, a title he assumed in 2004, and Chief Technology Catalyst of Mediabrands, a leading global media services company. His responsibilities include managing and advancing both companies' systems technologies, including embedding technology and the development of knowledge management platforms for existing and future clients.
He recently launched a new creative technology agency Interpublic called SPLIT. SPLIT is simply about doing great work and innovation through a specialized set of services such as: Web 2.0 Website design and development, technology consultancy and project management for the digital age, Content Management Services, Web application development, and other intuitive technology solutions for the Web, mobile devices and emerging digital platforms.
A frequent industry speaker, Greg is a member of the Research Board (CIO Think Tank), was Chair of the 4A's Media Technology Committee and has been a Chair of the 4A's Standards Committee for 5 years, where he responsible for creating the industry standards to allow for e-business to take place. He also acts in an advisory capacity to numerous industry providers.
Andrew Ross Sorkin
Chief Mergers and Acquisitions Reporter
The New York Times
Andrew Ross Sorkin is the Chief Mergers and Acquisitions reporter for The New York Times. Mr. Sorkin was appointed to that position in July 2000 after having served as the newspaper's European mergers and acquisitions reporter based in London since July 1999. He is also the founding editor of "DealBook" (nytimes.com/dealbook), an online daily financial report published by The Times. In addition, Mr. Sorkin is an Assistant Editor of Business and Finance News, helping guide and shape the paper's coverage.
As a leading voice about Wall Street and corporate America, Mr. Sorkin is a frequent guest on national television and radio programs as well as a lecturer at universities across the country. He has appeared on NBC's "Today Show," PBS' "The Charlie Rose Show," PBS' "The NewsHour with Jim Lehrer," NPR's "Talk of the Nation" and many others. He has also served as a guest host on CNN's "American Morning" and CNBC's "Squawk Box."
He won a Gerald Loeb Award in 2004 for breaking the news of I.B.M.'s historic sale of its PC business to Lenovo. He was also a finalist in the commentary category for his "DealBook" column. He also won a Society of American Business Editors and Writers Award for breaking news in 2005 and again in 2006. In 2007, the World Economic Forum named him a "Young Global Leader".
Jim Spaeth
Founding Partner and Chief Strategic and Financial Officer
Media Behavior Institute
Jim Spaeth co-founded the Media Behavior Institute to bring observation techniques to the market and generate important insights about consumers' use of multiple media. Jim is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy and Media Trust, an analytics consultancy providing media and advertising performance metrics employing innovative technologies especially single-source data.
Prior to founding Sequent Partners Jim served as President of ARF, The Advertising Research Foundation, for seven years. Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients' business performance. He has also led the media research and planning function at General Foods and Young & Rubicam.
Jim is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in mathematics, an M.S. in econometrics and a Ph.D. in economics.
Rishad Tobaccowala
Chief Strategy and Innovation Officer
VivaKi
Rishad Tobaccowala serves as a key component of the VivaKi executive management board, where he oversees innovation and reinvention efforts across all VivaKi brands, including: Denuo, Digitas, Razorfish, Starcom MediaVest Group (SMG) and ZenithOptimedia.
Prior to his current role, Tobaccowala was CEO of Denuo—a Publicis Groupe company that invents, inspires and instigates new forms of creativity to help brands meet challenges of modern marketplaces.
Tobaccowala has also served as the Chief Innovation Officer of Publicis Groupe Media and was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, a dedicated unit of SMG that specializes in leveraging search applications in new ways.
Tara Walpert Levy
President
Visible World
Named by Advertising Age as one of the top "Women to Watch" in 2008 and to Multichannel News' "40 Under 40" in 2009, Tara Walpert Levy has been driving rapid growth at Visible World since joining the company in 2005.
As the President of Visible World, she has been responsible in growing the company's products and partnerships with the country's major cable service providers, television networks and advertising agencies. She has been instrumental in making Visible World's solution the leading advanced video advertising platform and service for television distributors, programmers, media buyers, advertising professionals and marketers.
Prior to joining Visible World, Tara was an Associate Partner at McKinsey & Company, where she was a leader of the Global Media & Entertainment and Sales & Marketing groups.
Tara currently serves on the alumni advisory board of McKinsey & Company and is a member of the Young Presidents Organization and a member of the board of Project Enterprise. Tara has been honored as one of the "Top 40 Under 40" by Multichannel News and one of the "Most Powerful Women in Technology" by Cable World magazine.
Bryan Wiener
CEO
360i
Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has cemented its reputation as a leading "next generation digital agency," as pronounced by Adweek, helping clients like NBC Universal, Reckitt Benckiser, Colgate, Office Depot and others navigate and engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a 2009 Media All-Star.
Bryan's background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor's. He currently serves on the 4A's Digital Board and Eastern Regional Board, and is an advisor to NYU's Media & Entertainment Student & Alumni Associations.
Bryan holds an MBA from the Stern School of Business at NYU and a BA in history from Syracuse University.
Tim Williams
President
Ignition Consulting Group
Tim Williams leads Ignition, a consultancy devoted to helping marketing organizations create and capture more value. Tim is a frequent speaker and presenter for industry associations, agency networks, universities, and business conferences both here and abroad. He is author of the book, Take a Stand for Your Brand, ranked by Amazon as one of the top ten books on brand building. As a recognized thought leader in the advertising and marketing business, Tim is a frequent contributor to leading trade and business publications, writes the blog Propulsion (www.ignitionpropulsion.com) and authors the quarterly digital magazine Creating Value.
Tim is also a Senior Fellow of the VeraSage Institute, a think tank devoted to revolutionizing the way professional service firms price and value their services. As an adviser in this area, Tim has worked with major agencies, agency holding companies, Fortune 500 companies, and national and international associations.
Before forming Ignition, Tim was President of nationally-ranked R&R Partners (creators of the "What happens here, stays here" campaign for Las Vegas) and was Co-Founder of his own firm, Williams & Rockwood, now known as Richter 7. Tim launched his career in New York and Houston working at agencies including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands such as Compaq, CBS, American Express, IBM, National Public Radio, Hummer, and Novell.
Larry Woodard
President and CEO
Vigilante Advertising
Larry Woodard is a highly regarded advertising industry executive with over 25 years of agency experience. He has consistently led his agency down the path of innovation on behalf of their clients. In fact, he was named by Fast Company magazine to the “Fast 50” list of innovators.
For the past 10 years, Larry has been President and CEO of Vigilante Advertising, part of the Publicis network of companies. Under his leadership Vigilante has distinguished itself as a two-time winner of the O’Toole Award for Advertising Agency of the Year, a Gold Effie and the industry’s most prestigious award, The Cannes Gold Lion.
He is chair of the New York Council of the 4A’s and serves on the advisory council of the school of sport management and the board of visitors of the College of Human Ecology for his alma mater, Syracuse University.








